It's the Velocity!

Speed is the driver of disruption. Nobody worries much about slow change. But when the climate, biodiversity, and business change quickly, everyone gets twitchy. These days, customer demands and market opportunities arrive, evolve, and disappear with ever-increasing velocity. To respond, companies must speed up too. This requires a whole-of-company approach to what info you gather, store and communicate, how you communicate, and to whom. It places velocity at the strategic center of a company’s thinking as the key ingredient in building greater flexibility and improving how and where products or services are offered.